When you start to think of your website marketing strategy it’s often forgotten that you are completing with millions of other websites across the globes and hundreds if not thousands within your own niche. All of you are competing for the same attention and each will be at a sightly different stage with their marketing. The 2 most important things to remember before you start are that it’s not a ‘quick fix’ that happens overnight and it’s on ongoing process and not a fix an forget solution.
With this in mind and if you want to succeed in the long term, we’ve put together 5 simple tips to help you get started. They are specific strategy to implement, more a framework to work with.
1. Keep it Simple
The more complicated your strategy is the less likely it is you will implement it correctly. Trying to manage multiple social media channels straight away is an obvious example of this. Once you get the basics right you can build and expand on this. If you try and do too much to start with you won’t know what is working and what isn’t. Pick a message and focus on promoting it. That should be your initial goal. Once you have one momentum look at your results and use them as a basis to move forward.
2. Know What Worked and What Didn’t
If you don’t know where you are right now, how can you know if your website marketing strategy is working? Most sites have Google Analytics installed on them – you should take the time to review your past performance, identify what was is successful and what isn’t. Make a note of the key metrics you want to measure and you now have a line in the sand to move forward with and measure your success against.
3. Use A Single Channel To Start With
There will always be a ‘must use’ channel and everyone will have their own opinion on what that is. Just because Pinterest drives hundreds of leads for someone else it doesn’t mean it will for you. The more channels you use at the start, the more complicated it will be, the more work you will have to do and the less likely you are to see it through. Choose one channel and focus on making that a success. Once you have mastered it then add another. All the time remembering to measure if you are getting the required success for you efforts.
4. Is it Interesting?
It’s a relatively simple job to create reams and reams of content – video’s, inforgraphics, guest posts etc etc. The first question you need to ask though is ‘Is this interesting’? If it’s not relevant to your target audience, if it does help them solve a problem or make their life easier then they are unlikely to read it let alone engage with it. People want you to talk to them and not a mass audience so focus your message and keep the message simple.
5. Test, test & Test Again
In a perfect world, you prepare you strategy, implement it and sit back a reap the rewards. The reality is that this almost never happens. No campaign or strategy is perfect in it’s first edition. The most common test is split testing or A/B testing where you run two different headlines to an advert or article and measure them against each other. That way you can very quickly establish which performs better and resonates with your audience and adapt your strategy accordingly. Don’t forget that this is a continuing process and you should always be testing to squeeze everything from your campaign,
In summary, you likely won’t have a perfect strategy to start with and it will evolve as you move forward. Choose your budget, choose your audience and choose your message and implement your campaign. Unless you are extremely lucky and your campaign goes viral (mostly out of your control) then you will probably see limited results at the outset. The key though is to keep going.
The three biggest problems we find that clients have with a website marketing strategy are –
- Finding the time to develop an implement a plan
- Not reviewing progress
- Not testing to improve your campaign
If any or all of the above apply to you, get in touch with us today and let us help you take the strain and the pain away and let you focus on running your business.